All of the color names are inspired by chocolate/desserts/candies, and the eyeshadows themselves are formulated with cocoa powder (just like their Chocolate Soleil bronzer), so they smell like chocolate.
All of the eyeshadows have a really nice, soft texture (except Cherry Cordial, which feels a little more dry and powdery). There's a good mix of matte, shimmer, and satin finishes--there are six matte colors, which is quite a lot compared to other neutral palettes. There aren't any glittery eyeshadows, which may be a good thing, because Too Faced's glitter eyeshadows tend to have a lot of chunky fallout.
As you can see in the swatches, this palette has a wide range of browns, with the exception of Candied Violet, which seems to be a bit of a wild card in this context. Although there are some pretty colors, I can definitely come up with most of them in different palettes--especially the really basic colors, like matte cream, medium brown, gold, and dark brown. Also, within this palette, some of the colors look pretty similar to each other on the eye, such as Milk Chocolate and Salted Caramel, and Hazelnut and Haute Chocolate.
As I swatched the eyeshadows, I started to recognize some familiar colors. Here are some comparisons to other palettes you might already own--top row is the Chocolate Bar palette, bottom row is the comparison palette:
Lorac Unzipped palette
|Top row: White Chocolate, Marzipan, Hazelnut, Creme Brulee, Milk Chocolate, Cherry Cordial|
Bottom row: Undercover, Unbelievable, Uncensored, Undiscovered, Unspoken, Unbridled
Too Faced Natural Eye palette
|Top row: White Chocolate, Champagne Truffle, Gilded Ganache, Creme Brulee, Triple Fudge, Haute Chocolate|
Bottom Row: Heaven, Silk Teddy, Erotica, Honey Pot, Sexpresso, Cocoa Puff
Urban Decay Naked palette
|Top row: Champagne Truffle, Milk Chocolate, Creme Brulee, Hazelnut, Gilded Ganache, Amaretto, Cherry Cordial|
Bottom Row: Virgin, Sin, Buck, Half Baked, Smog, Darkhorse, Toasted, Hustle
Lorac Pro palette
|Top row: White Chocolate, Milk Chocolate, Strawberry Bon Bon, Semi-Sweet, Triple Fudge, Champagne Truffle, Creme Brulee, Amaretto|
Bottom row: Cream, Taupe, Lt. Pink, Sable, Espresso, Nude, Gold, Garnet
As you can see, there are actually a lot of palettes that already have the colors in the Chocolate Bar palette.
Overall, I think this palette was a cute idea and it has some really high-quality eyeshadows, but I don't see it as a must-have, because there are so many overlaps with other palettes. I think this is Too Faced's best eyeshadow palette in terms of texture and pigmentation, but once you really take a look at some of the colors, there's already a lot like it out there that you probably already own.